Our Insights on Web3, DeFi, and Self-Custody in 2025

As we kick off 2025, we believe that Web3 stands on the brink of remarkable change. The technologies and trends that emerged in 2024 have set the stage for innovations that promise to reshape decentralized finance, self-custody, and user experiences. At Trust Wallet, our leadership team took a moment to share their insights on what lies ahead for the industry.

From breakthroughs in usability and AI integration to the growing convergence of TradFi and DeFi, these perspectives highlight the opportunities, challenges, and milestones we expect in 2025. This year won’t just be about new tools and technologies; it’s about pushing the boundaries of what Web3 can offer and bringing its benefits closer to users worldwide.

There Will Be Usability Breakthroughs, the Integration of AI and Blockchain, and More

The Web3 industry is on the cusp of a significant transformation, and 2025 will be a pivotal year for innovation. One of the most exciting changes I foresee is the enhancement of user experience. Wallets and platforms are becoming as intuitive as their Web2 counterparts, removing the friction that has historically hindered mass adoption. For example, advancements like Trust Wallet SWIFT’s use of biometric authentication, such as Face or Touch ID, are replacing the outdated and cumbersome seed phrase model. These shifts promise to make self-custody more accessible than ever.

Another key trend will be the integration of AI and blockchain. By combining the strengths of these technologies, we’ll see blockchain providing privacy-preserving data ownership for AI systems, while AI drives faster, more secure experimentation in blockchain ecosystems. This convergence will enhance not only user experience but also the safety and scalability of decentralized platforms.

Furthermore, the bridge between traditional finance (TradFi) and decentralized finance (DeFi) will continue to strengthen. Improved fiat on/off ramps and stablecoin adoption will facilitate seamless movement between these ecosystems, while real-world asset tokenization will gain further traction. This interoperability is crucial for bringing global distribution to traditional assets through DeFi platforms. Lastly, as regulatory clarity begins to emerge, I anticipate innovations in tokenomics that will help the industry establish a stronger foundational value system, creating new opportunities for both users and developers.

—Eowyn, CEO

Market Dynamics Will Push Platforms to Prioritize Onboarding and User Experience

In 2025, the market dynamics will push Web3 platforms to prioritize user onboarding like never before. A bullish market outlook means people will flood back into crypto, asking familiar questions like, “Which coin should I buy?” For operators, this represents both an opportunity and a challenge: they must be ready with seamless user experiences and robust educational resources to guide new entrants.

Self-custody will also remain a cornerstone of the conversation. Recent cycles have underscored the importance of owning your keys, whether through a combination of hot and cold wallets or other solutions tailored to individual trading behaviors. Users must continue to double-check that their crypto holdings are truly under their control.

As the ecosystem grows, the challenge will shift from building cutting-edge technology to fostering communities around these innovations. At Trust Wallet, with over 17 million monthly active users and over 140 million all-time downloads, we see our role as more than just providing tools. We aim to help emerging projects grow by connecting them with a vibrant user base eager to explore the latest advancements in Web3.

—Sami, Head of Marketing

Blockchain Security Must Evolve in 2025

Security will remain one of the most critical areas of focus for Web3 in 2025. As the crypto market heats up, social engineering scams will become more prevalent, targeting new and inexperienced users. These scams exploit trust and fear, making user education more important than ever. Tools that alert users to risks and empower them to identify red flags will be key to building resilience in the ecosystem.

AI is also set to revolutionize blockchain security. By integrating AI-driven vulnerability detection into development pipelines, we can identify and address issues before they escalate. This proactive approach will help developers safeguard smart contracts and other blockchain systems more effectively. Additionally, advancements in on-chain threat monitoring and fund recovery will enable more robust defences against increasingly sophisticated attacks.

Smart contract wallets are evolving too, offering features like spending limits and fraud alerts. These wallets combine security with usability, mirroring the simplicity of Web2 banking applications. As these tools become more prevalent, users will gain the confidence needed to fully embrace self-custody without fear of losing their assets.

—Eve, Chief Information Security Officer (CISO)

Usability For Average Users and Newcomers Will Be Top Priority

One of the biggest challenges we face in Web3 is usability. Too often, users are forced to navigate complex systems to achieve their goals. The next wave of Web3 products must prioritize seamless design and intuitive interfaces. Security will also remain at the forefront, ensuring users feel confident managing their assets. These improvements will enable more people to engage with decentralized technologies and benefit from the opportunities they offer.

The product vision for Web3 in 2025 is clear: deliver a Web2-like experience powered by Web3 technology. That means, simplicity, speed, and intuitiveness will define the next generation of wallets and decentralized platforms. By focusing on security and accessibility, we can empower users worldwide to take control of their financial futures.

—Nate, Head of Product

2025’s Bull Market Will Reshape Hiring Dynamics in Web3.

The surge in DeFi activity will drive demand for developers skilled in Solidity, Rust, and Go, as well as security experts who can mitigate the risks associated with higher transaction volumes. Legal and compliance professionals will also be in high demand as regulatory scrutiny increases.

At the same time, companies will face challenges in retaining top talent. Compensation expectations will rise, and the need for experienced hires capable of hitting the ground running will grow. Organizations must adapt by recruiting from adjacent industries like traditional finance and tech, emphasizing transferable skills.

To remain competitive, we must focus on fostering a workplace that values innovation, collaboration, and growth. Diversity and flexibility will also play a key role in attracting and retaining talent, ensuring we build teams that are both capable and resilient.

—Michelle, Head of People

Looking Ahead

The year 2025 holds incredible promise for Web3, DeFi, and self-custody. With advancements in user experience, security, and interoperability, we’re poised to redefine how people interact with decentralized technologies. By addressing the challenges that remain, we can unlock the full potential of this transformative industry and create a future where everyone can control their own financial destiny.

Disclaimer: Content is for informational purposes and not investment advice. Web3 and crypto come with risk. Please do your own research with respect to interacting with any Web3 applications or crypto assets. View our terms of service.

Join the Trust Wallet community on Telegram Follow us on X Instagram Facebook Reddit Warpcast TikTok

Note: Any cited numbers, figures, or illustrations are reported at the time of writing, and are subject to change.