Explore NFTs with Zora and Trust Wallet

Non-fungible tokens (NFTs) have revolutionized the digital landscape, offering a new way to own, trade, and showcase unique digital assets. As the NFT market continues to expand, platforms like Zora are at the forefront, providing users with innovative tools and a vibrant marketplace for creating and trading NFTs.

This article explores the Zora NFT marketplace, its origin story, and highlights Zora's integration with the OP (Optimism) Mainnet Superchain. We’ll also show you how to seamlessly connect your Trust Wallet to Zora.

What is Zora?

Zora is an NFT marketplace designed to empower creators and collectors. Unlike other NFT marketplaces, Zora focuses on the payment artists receive for their work. Creators can set their own terms for their NFTs, including royalties and resale rights, ensuring they continue to benefit from their work.

Zora offers a permissionless environment where anyone can buy, sell, and create NFTs without limitations. Zora's focus extends beyond mere transactions, fostering a collaborative ecosystem through features like auction houses, collectives, and community tools. This emphasis on community building sets Zora apart, fostering a space where artists and collectors can connect and engage directly.

Before You Get Started

Before you explore the Zora NFT marketplace in more detail, it’s important to remember that you can manage all your NFTs using Trust Wallet.

The Origin Story of Zora

Zora was founded in 2020 by three former Coinbase employees: Dee Goens, Jacob Horne, and Tyson Battistella​ These founders brought together their extensive experience in the tech and blockchain industries to address the limitations they observed in existing NFT platforms.

Zora was established to transform the way creators interact with digital markets, particularly focusing on the fair distribution of royalties. The platform was launched by a team of innovators who recognized the limitations of existing NFT marketplaces and sought to create a more equitable and transparent ecosystem.

Background and Founders

• Origin: The idea for Zora emerged as a response to the growing demand for a decentralized platform that prioritizes the rights and autonomy of creators. The founders envisioned a marketplace where artists and creators could have more control over their work and earnings.

• Founders: The founding team comprises experienced professionals from the tech and creative industries, each bringing unique insights into the development of Zora. Their collective expertise has been instrumental in shaping Zora’s mission and values.

Vision and Mission

Zora’s goal is to focus on the rights of creators and artists, with the desire to change the way they receive the royalties they deserve with each NFT collection. Traditional NFT platforms often fail to adequately compensate creators for secondary sales, but Zora aims to rectify this by embedding royalty mechanisms directly into the platform's protocol. This ensures that creators continue to earn from their work every time it is resold, fostering a more sustainable and fair ecosystem for digital artists.

Through its innovative approach and commitment to decentralization, Zora has established itself as a leading platform in the NFT space. By prioritizing the rights of creators and ensuring they receive the royalties they deserve, Zora continues to push the boundaries of what is possible in the world of digital assets.

Zora and The OP Mainnet Superchain

Zora's connection to the OP Mainnet Superchain is a key element that sets it apart from other NFT marketplaces. But what exactly is the OP Mainnet Superchain? Imagine a network of interconnected highways, each running parallel but seamlessly connected. That's essentially the concept behind the OP Mainnet Superchain. It's a collection of Layer 2 blockchains, built on top of the Ethereum blockchain, that share resources and functionalities.

How Zora Integrates with the OP Mainnet Superchain

Zora utilizes Optimism’s Layer 2 technology to enhance its platform in several ways:

Reduced Transaction Fees

By processing transactions off-chain, Zora significantly lowers the gas fees associated with minting, buying, and selling NFTs. This makes the platform more accessible to a broader audience, including creators and collectors who might be deterred by high fees.

Faster Transactions

The integration with the OP Mainnet Superchain allows for near-instantaneous transaction confirmations, improving the overall user experience. Users no longer have to wait for extended periods for their transactions to be finalized, making the platform more efficient and user-friendly.

Enhanced Scalability

The use of Optimism’s technology enables Zora to handle a higher volume of transactions without compromising on speed or cost. This scalability is crucial for supporting the growing demand in the NFT market and ensuring that the platform can accommodate future growth.

By connecting with the OP Mainnet Superchain, Zora enhances its current offerings and positions itself for future innovations. This strategic integration underscores Zora's commitment to providing a superior platform for NFT creators and collectors, ensuring that they have access to the best technology available in the blockchain space.

How to Connect to Zora With Your Trust Wallet

The first step to explore NFTs on Zora is to connect your Trust Wallet. Here’s how.

• If you’re using the mobile app, open Trust Wallet and select the “Browser” tab, then search “Lifinity” or enter the URL, zora.co, into the search bar, and select the “Done” button. If you’re using the browser extension, simply navigate to the zora.co URL site.

• Select “Log in,” and follow the steps below to connect your wallet.

Trust Wallet supports 600M+ NFTs. Enjoy all your NFTs in one place. Store, showcase, and manage your NFTs across multiple blockchains. You can download Trust Wallet as a mobile app, or you can install the Trust Wallet Extension for your desktop browser.

Join the Trust Wallet community on Telegram Follow us on X (formerly Twitter) Instagram Facebook Reddit Warpcast

Note: Any cited numbers, figures, or illustrations are reported at the time of writing, and are subject to change.